Turning Complex Systems into Simple, Scalable Products.

I’m Masthan, a Product Designer based in New Zealand.

I design SaaS and enterprise products that simplify complexity, improve usability, and drive measurable impact.

 

Companies I've designed for

From enterprise platforms to consumer products, I've worked with teams that ship at scale. Here's where I've contributed design that moved metrics, simplified complexity, and made products people rely on every day.

Designed the Software Partner Program product and a 36-core device driver installation experience

Led responsive design for web and mobile across global, Canadian, and Kenyan markets

Designed dashboards and end-to-end workflows for backend operations, streamlining employee efficiency

Redesigned policyholder dashboards for clarity, accessibility, and self-service capability

Created stencils and onboarding flows with smart suggestions, improving usability and engagement

Optimised the credit card application journey, simplifying interactions and reducing drop-off

Designed data visualisation dashboards that helped teams make faster, more informed decisions

Led a complete redesign of the Dialog Self Care app, improving engagement and user satisfaction